DoILikeIt

Are you are a producer, distributor or marketer considering launching a new product, introducing different packaging or simply wanting insights into current products? We can help.

To paraphrase the marketing and advertising sage, David Ogilvie, research is like a lamp post. It can be used in different ways: to lean on for support, or by someone seeking illumination.

DoILikeIt? is in the business of illumination. Asking the right questions in the right ways, analysing the answers and converting the data into genuinely useful advice.

DoILikeIt? gets results by putting bottles in front of consumers and the trade in real-life consuming or buying situations.

For more information email us at info@doilike.com

Consumer Insight Derived from Real Life Situations

The range of projects can be as varied as the range of wines available in the market – so below are just a few ideas of the type of research can we do for you.

1. Sampling at Home: Mailing bottles of wine to a selected number of our community of consumers who have agreed to drink it with friends and report back
2. Wine-tasting ‘parties’ where six or more bottles are tasted and assessed by groups of consumers
3. Exhibitions/Fairs: Research undertaken on stands at trade and consumer events
4. Online surveys

Professional Insight from the Gatekeepers

DoILikeIt? has unique access to a wide range of professional wine buyers, sellers and commentators. So, we can help you to discover what critics, bloggers, sommeliers, wine bar owners, independent wine merchants or experts with experience of buying by the container think of your wine, its packaging and price – and the context in which they would place it.

This research can be conducted with one-to-one interviews, at exhibitions/fairs and via online surveys.

Your Requirements

All questionnaires are designed by trained and experienced consultants in close consultation with you. The target audience/route to research is carefully chosen to give you relevant results, and all completed questionnaires are analysed by our consultants and the DoILikeIt? team to extract the maximum information and to identify specific areas of concern and interest.

If you want to find out more, watch a video produced at The Wine Show. There, you will see research in action and some comments from us and our clients.

To discuss any of this, or to talk to us about the kind of research you are looking for, drop Hazel, Robert or Judy a line at info@doilikeit.com.

We look forward to hearing from you.