Who started it?
We’re three wine-loving individuals with over 75 years experience in wine between us: Judy Kendrick; Hazel Murphy, and Robert Joseph.

Why are you offering occasionally to send me free bottles of wine?
We don't like focus groups (held in rooms with two-way mirrors) or approaching strangers with a clipboard. We prefer real-life contexts. So, we’ll give people the chance to choose wine from a shelf as they would in a shop, and we’ll send them bottles of wine from time to time to drink at home with friends.

Why?
Because some of the people who make and sell wine want to know what those of us who drink them - actually think. Rosé makers wonder if their wine is too pink, for example, and Burgundians if they should switch to screwcaps... And there are the questions wine drinkers would like to ask each other...

What does DoILikeIt expect in return for these free bottles?
All you have to do is complete an online form describing what you thought of them.

Will it just be bottles?
No, there might be books, glasses, corkscrews... Anything to do with wine really.